Senior CRM Executive (Direct Mail)

The Senior CRM Executive will be responsible for the development and implementation of marketing activities to drive new customer acquisition and retention across our UK and International markets.

· Plan and execute the growth marketing tactics to achieve our customer KPI targets.

· Manage the end-to-end process of our direct mail programs, including door drops for prospect and existing customer audiences.

· Research international markets and competitors, actively seeking out best practice and present back opportunities to the wider CRM team.

· Plan and implement all paid direct response media, including media inserts, press ads and door drops.

· Manage workload and production with in-house and agency teams

· Produce forecasts for customer and revenue KPIs from acquisi...