Job Description
At SIXT, the SEA channel is one of our biggest growth drivers — and you will be at the heart of transforming how it's run, moving from manual campaign management toward scalable, AI-augmented, data-driven bidding. As a Senior Data Analyst for SEA Bidding & AI-Driven Performance, you will work closely with Data Science, Pricing, and Platform Engineering to optimize how millions of euros are invested in SEA. This is a high-impact, analytical role where you combine bidding strategy, experimentation, API-level automation, and AI-assisted analysis to build the infrastructure that makes optimization repeatable and future-proof. Sound like your kind of challenge? Join Team Orange and help shape the future of performance marketing at SIXT.
YOUR ROLE AT SIXT
- You analyze performance data to model elasticity curves, marginal ROI, and optimal bidding thresholds — partnering with Data Science to embed algorithmic bidding models...