Job Description
Location: Montreal, Quebec, Canada
Employment type: Full-time
Seniority level: Mid-Senior level
Job function: Marketing, Industries: Travel Arrangements
What You’ll Do
- Develop Encore’s demand generation strategy and lead the integrated programs that bring it to life
- Own the funnel from awareness and lead generation through nurture and conversion
- Research, plan, and execute multi-channel campaigns across paid social, search, email, webinars, and events to drive qualified pipeline
- Define targeting and segmentation across finance, insurance, and other key verticals
- Partner with Brand and Communications to bring thought leadership and creative storytelling into every campaign
- Collaborate with Marketing Operations to build the infrastructure, automation, scoring models, and reporting that scale demand generation
- Align with Commercial and Product leadership to ensure every initiative drives ...