Job Description
We’re looking for a Senior Performance Marketing Executive to drive performance across paid and organic digital channels through hands-on campaign execution, optimisation, and analysis. This role focuses on improving acquisition efficiency, conversion performance, and ROI through data-driven experimentation and close collaboration with content, product, and data teams.
The Job:
- Performance Marketing Execution
- Execute and optimise digital campaigns across paid channels including Google Ads, Meta, YouTube, TikTok, and other relevant platforms.
- Support organic and lifecycle initiatives through coordinated campaign execution.
- Apply structured testing approaches for creatives, audiences, landing pages, and messaging.
- Paid Media & Channel Optimisation
- Monitor and optimise campaign performance to improve ROI, ROAS, CPA, CTR, and convers...