Senior Digital PR Manager

Department: Strategic Communications

Employment Type: Full Time

Location: United Arab Emirates

We are seeking a visionary, highly autonomous, and tech-savvy Senior Digital Communications Manager to join our HQ team. This role represents a major scope expansion focusing heavily on Digital PR and LLM. As the traditional media landscape shifts, you will architect and navigate a completely new reputation ecosystem governed by AI answers and intelligent agents.

In this role, you will take full end-to-end ownership of our highest-priority communication initiative: the integration of AI and LLM into global communications, driving our Generative Engine Optimization stream. Based in HQ, you will define the strategies, workflows, and crisis protocols that protect and amplify our brand reputation across both traditional digital platforms and the generative search landscape.