Job Description
About the job Senior Digital Strategy Planner
Key purpose:
Digital Strategist skilled in digital strategy within the context of an integrated brand andcommunication strategy.
Duties and responsibilities:
- Digital strategy translating lead agency communication strategies across theconversion funnel.
- Developed annual digital playbooks & campaign strategies together with roll-out plans,measurement & reporting.
- Developed Brand Positioning Strategies across a range of categories and industries
- Deep understanding of individual digital channels (SEO, SEM SMM) and how they allwork together.
- Generate and lead all strategic and creative client workshops
- Understanding of Paid, owned & earned media, implementation and optimisationtactics.
- Strong data background and associated qualifications and certificates
- Experience in digital, social & brand strategy and knowledge of how to lev...