Job Description
**Position Summary...**
Sam’s Club is building enterprise personalization as a core growth capability — and we’re looking for a senior leader to own the end-to-end personalization value chain: defining why and where personalization matters, translating member understanding into Next Best Action (NBA) decisioning, and institutionalizing measurement and learning. As the Senior Director of Enterprise Personalization Strategy & Decisioning, you will lead the centralized team accountable for enterprise personalization strategy, member signals and insights, NBA use cases and decision logic, and the guardrails that ensure personalization creates a strong member value exchange over time.
About the team:
The Experience Insights & Transformation team drives Sam’s Club growth by transforming member, marketing, and business insights into actionable strategies that enhance loyalty, increase renewals, and support profitable growth. Focused on creating long-term member engagement, the ...
Sam’s Club is building enterprise personalization as a core growth capability — and we’re looking for a senior leader to own the end-to-end personalization value chain: defining why and where personalization matters, translating member understanding into Next Best Action (NBA) decisioning, and institutionalizing measurement and learning. As the Senior Director of Enterprise Personalization Strategy & Decisioning, you will lead the centralized team accountable for enterprise personalization strategy, member signals and insights, NBA use cases and decision logic, and the guardrails that ensure personalization creates a strong member value exchange over time.
About the team:
The Experience Insights & Transformation team drives Sam’s Club growth by transforming member, marketing, and business insights into actionable strategies that enhance loyalty, increase renewals, and support profitable growth. Focused on creating long-term member engagement, the ...