Senior Director, Marketing Strategy & Operations

The Senior Director, Marketing Strategy & Operations leads the systems, strategy, and cross-functional alignment that connect marketing activity to pipeline impact. This role partners closely with Growth, creative, content, digital marketing, and marketing operations teams to translate business goals into integrated B2B marketing strategies. The role ensures CRM, lifecycle, campaign, messaging, and performance frameworks work together to support measurable outcomes.

What You’ll Do

• Lead integrated B2B marketing campaign strategy from concept through execution, aligning messaging, channel plans, and pipeline goals.
• Define CRM, lifecycle, funnel, and attribution frameworks that improve lead quality, conversion visibility, and marketing-to-sales alignment.
• Partner with Growth and Sales Operations stakeholders to translate pipeline goals into marketing plans, feedback loops, and performance priorities.