Job Description
**General Description:**
Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan for both HCPs and Patients to support the brand’s 5 indications.
This position reports to the US BRUKINSA brand lead.
**Essential Functions of the job:**
+ Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.
+ Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.
+ Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.
+ Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.
+ Establish and maintain a productive partnership with ...
Senior Director, US Brukinsa Marketing is responsible for the development and execution of the promotional strategy and tactical plan for both HCPs and Patients to support the brand’s 5 indications.
This position reports to the US BRUKINSA brand lead.
**Essential Functions of the job:**
+ Lead, develop and execute the US promotional strategy for the Brukinsa, including, but not limited to message development, personal and non-personal promotional tactics, customer segmentation and targeting.
+ Ensure that all promotional strategies are informed and supported by field perspectives by working closely with Sales leadership.
+ Develop and execute on DTC TV strategy working with NPP lead on TV Media execution.
+ Collaborate with cross-functional partners in Market Access, Medical Affairs, Patient Advocacy, and Corporate Affairs to align on key strategies and messages across stakeholders.
+ Establish and maintain a productive partnership with ...