Job Description
About the Company
Network18’s Indian Language Channels reach millions of viewers across television and digital platforms.
About the Role
The Central Brand & Digital Strategy Lead will drive digital-first brand strategy across the network’s language channels, with a focus on increasing brand recall among digital audiences. The role will focus on building digital-first IPs, leveraging the creator ecosystem, and enabling regional marketing teams to adopt digital-led marketing strategies.
Responsibilities
Digital Brand Strategy
- Develop and implement a central digital branding strategy for News18’s Indian language channels.
- Drive initiatives that improve digital brand recall and engagement across social platforms.
- Collaborate with regional influencers, YouTube journalists, podcasters, and digital creators.
- Develop crea...