Job Description
Purpose of the Role
The Senior Manager – E- commerce is fully accountable for the end-to-end commercial performance, P&L delivery, and scalable growth of the Group’s e-commerce and marketplace business.
The role leads E-Commerce technology, CMS, and last-mile operations, and works in strong strategic alignment with Digital & Offline Marketing team to drive profitable traffic and conversion growth.
1. E-commerce P&L ownership- Own full E-commerce and marketplace P&L (revenue, gross margin, contribution margin)
- Deliver annual and quarterly revenue and profitability targets
- Develop commercial forecasts, budgeting, and demand planning
- Identify and unlock new revenue streams (bundling, exclusives, drops, marketplace growth)
- Drive key commercial levers: traffic, conversion rate, AOV, repeat rate, CLV
- Provide structured performance dashboards and business updates to leadership