Job Description
Gypsy Collective is looking for a Senior Email Marketing Specialist to join our marketing team and take ownership of our email marketing strategy, infrastructure, and team performance. We are looking for a proactive and data-driven leader who can drive email channel growth, ensure excellent deliverability, build scalable processes, and lead a team of email marketing specialists toward achieving ambitious business goals.
📅 Your daily adventures include:
- Owning and executing the email marketing and lifecycle communication strategy;
- Leading and developing the Email Marketing team, while planning and distributing priorities across the function;
- Managing audience segmentation, automation workflows, triggers, and A/B testing initiatives;
- Owning email deliverability, sender reputation, domain management, and email infrastructure setup (domains, DNS, sending environments);
- Working with HTML email tem...