Job Description
Location: Petaling Jaya, Malaysia
About The Role
Senior Executive, Social Commerce & Livestream drives social commerce growth and livestream excellence across key digital platforms, playing a vital role in DKSH's e-commerce expansion in Malaysia. The position delivers measurable business impact by leading end-to-end livestream operations, growing affiliate networks, and executing content strategies that convert audiences into customers.
What You Will Deliver
- Lead end-to-end planning and execution of livestream sessions, including product selection, pricing, promotional mechanics, scripting, and flow management, ensuring seamless delivery aligned with campaign and sales targets.
- Drive real-time performance optimization during livestreams by actively monitoring key metrics such as Gross Merchandise Value (GMV), conversion rate, traffic, and audience engagement, and making immediate adjustments to maximize outcomes.
- Condu...