Job Description
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
In alignment with the global brand creative vision, this role creates and drives footwear product expression for adidas Sportswear, with a focus on Japan marketplace. Working with agility to respond to market trends and consumer insights, the role collaborates closely with cross-functional Product Creation teams to deliver relevant and innovative product concepts, lead the design of local footwear creation projects, and drive market-specific initiatives for adidas Sportswear.
KEY RESPONSIBILITIES:
· Develop Footwear concepts and creative strategies that fulfil ambitious objectives of category net sales
· Work collaboratively within the cross-category design team to create holistic, connected concepts.
· Collaborate closely with Product Marketing to translate strategies into impactful creative concepts and projects that contribute to overall brand success.
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