Job Description
Senior Global Media Effectiveness Manager – leads and manages media effectiveness initiatives, driving operational management and delivery of our global media measurement and optimisation strategies. Leverages analytics to understand business problems, predict outcomes, optimise resources, and provide actionable recommendations.
Responsibilities
- Direct the organisation on applying advanced analytics, digital attribution, and new spaces such as attention and in‑market testing to provide strategic insights and optimise media planning globally.
- Participate in relevant leadership forums, providing expert guidance on media effectiveness to address key strategic business questions and influence decision‑making.
- Drive a culture of data‑driven decision‑making and performance management within Global and OU Media teams, advocating for the importance of media analytics across the organisation.
- Direct the collection and analysis of key media perf...