Job Description
TheMandate
Ahighgrowthtechnologycompanyisenteringaneweraofglobalexpansion—withoperationsspanningAsiaandtheMiddleEastandnowscalingtheirfootprinttoothercontinents.Tosupportthistransformation,weareseekingaseniorleader whocanbridgestrategyandexecution,consultingstructureandcommercialreality.
Thisrolecarriestheaccountabilityofbuildingafull suiteglobalB2CGTMfunction —fromblueprinttoexecution—andwilldirectlyinfluenceexecutivedecisionsacrossbrand,marketentry,andperformance.
Thisrolealsoservesasasuccessorpipeline assuchitisonlydesignedforaleaderwhocombinesstrategicclarity,gravityandreadiness,highlevelofthoughtleadership,commercialdepth,andtheabilitytoinfluenceC-suitestakeholders .
1.B2CGo-to-Market
- DesignandleadthecompleteB2CGTMframework forthecompany’sglobalproducts—buildingvaluepropositionsthatresonateacrossmultipleconsumermarkets.
- Definehowbrand,product,andperformancemarketing intersec...