Job Description
About the job Senior Integrated Specialist
Key Purpose:
The company is looking for an agile Mid-weight/senior Integrated Strategist to join their multi-skilled and solutions-driven team.
Duties and responsibilities:
- Act as a strategic and brand custodian on client brands.
- Define and understand the target audiences, demographics, psychographics, behaviour, and attitudinal mindsets across client brands.
- Guide the team beyond the brief through an in-depth understanding of client business needs as well as consumer needs.
- Construct brand ideas, positioning, and value propositions and translate them into fully integrated strategies.
- Work with and inspire the team to produce a clear and directional strategy that is founded on commercial and/or consumer insights.
- Understand ATL and digital channels to enable end-to-end solutions for clients.
- Be able to provide clear directi...