Job Description
Senior Manager Brand Comms Running & Training
Purpose & Overall Relevance for the Organization
The mission of the Senior Manager Brand Communication Performance is to position adidas as the best sports brand in the Emerging Markets Central (EMC) region through maximizing innovative and inspirational brand exposure by recommending, planning and executing initiatives via Above-the-Line, Offline, Online, Mobile, Events and Activations in an integrated and single-minded manner.
Key Responsibilities
- Lead the development, preparation and execution for adidas brand comms with a direct responsibility for Running (incl Outdoor) & Training (incl Specialty Sports (SPSP)) categories working in close collaboration with EMC CTC & Category mngmt teams, hub teams, in above-the-line and below-the-line media including media planning, buying activities and activation.
- Assume responsibility for Horizontal (‘Brand’) campaigns related to gl...