Job Description
Job Summary
Lead the design and orchestration of AI enhanced, insight driven campaigns that elevate the sales experience across digital channels, turning product pushes into behaviourally informed, personalized journeys. Operate as a core member of the regional Campaign Hub to scale best practice campaign architecture, experimentation, and MarTech enabled production, improving STP, NNM, and product uptake while protecting customer experience and compliance. This remit is aligned to the Digital AI Campaign Hub scope (markets, channels, products) and operating model described in our internal playbooks.
Key Responsibilities
Sales Experience Campaign Architecture
- Translate commercial objectives into full funnel, experience led campaign blueprints (audience, offer, creative, channels, cadence) for priority products and segments.
- Define journey hypotheses and behavioral triggers that guide targeting, sequencing, and next best action...