Senior Manager, Campaign Strategy & Optimization

This is a hybrid role requiring a minimum of 3 days in the Toronto office.

The Senior Manager Campaign Strategy & Optimization helps develop and execute the strategy to optimize customer contacts within and across channels. The leader will work closely with P&BB product and channel leaders to drive incremental revenue and ensure that targeted communications are continually improving performance and results. The Senior Manager will also be accountable for improving and developing campaign processes resulting from new capabilities that integrate into campaign operations.

Responsibility & Accountability

• Ability to deploy the Customer Optimization strategy within and across channels to increase revenue, improve response and drive improved customer & frontline satisfaction.
• Manage and continuously improve overall customer communication within and across channels.
• Overall reporting of targeted Customer communications for the Customer ...