Job Description
RESPONSIBILITIES
- This position is forOffice of Corporate Communications and Marketing (OCCM).
- Content Strategy and Editorial Oversight
- Drive the development and execution of a coherent, audience-led content strategy across SMU's owned digital platforms, ensuring alignment with institutional marketing goals and brand positioning.
- Lead editorial planning and governance for content hubs, campaign pages, and thought leadership pieces, ensuring a consistent narrative voice, high-quality storytelling, and strategic relevance in both English and Simplified Chinese.
- Collaborate with internal stakeholders and agency partners to shape content that supports student acquisition, brand storytelling, and reputation-building across SMU's priority markets.
- Bilingual Content Development and Chinese Digital Platforms
- Lead the creation, adaptation, and governance of Chinese-language content across SMU’s digital prese...