💼 Full-Time Position

Senior Manager – CRM & MarTech

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Sir H.N. Reliance Foundation Hospital & Research Centre
📍 Mumbai, Maharashtra, India
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Location
Mumbai, India
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Posted
June 21, 2026
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Type
Full-Time
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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Job Title: Senior Manager CRM & MarTech (CDP + Microsoft Dynamics Journeys)

Department: Marketing


Role Purpose

Lead the hospitals CRM and MarTech stack to orchestrate patient journeys across channels (Email/SMS/WhatsApp/App), powered by a Customer Data Platform (CDP) and Microsoft Dynamics 365. Own segmentation, personalization, and automation that improve patient acquisition, retention, reactivation, cross-specialty referrals, and overall lifetime value (LTV) while maintaining DPDP Act compliance, TRAI/DLT messaging standards, and alignment with ABDM/NDHM data principles.


Role Responsibilities

1) CDP & Data Architecture

  • Design CDP schema mapping (Patient, Appointment, Encounter, Servic...