Job Description
Description
Summary:TheSenior Manager, Digital AITechis responsible fordriving the execution, integration, and enablement of digital, AI, and GenAI technologies across marketing workflows.
This role translates strategy into action by embedding AI-powered tools, digital platforms, and automation into day-to-day marketing operations, while ensuring responsible use, governance, and measurable business impact.
Working in close partnership withMarketing Capabilities and Coke ON teams, this role ensures that technology adoption is practical, scalable, and directly connected to how marketers plan, create, execute, andoptimizemarketing activities.
Key Responsibilities
1. Digital & AI Technology Execution
Lead theimplementation and day-to-day operationof digital, AI, and GenAI tools used across marketing (e.g., planning, content creation, personalization, performance optimization).