Job Description
The Senior Manager, Digital App Experience (Loyalty and Digital Platform) is a digitally savvy and guest-centric professional who plays a critical part in bringing RWS mobile app strategy to life through intuitive, engaging, and data-informed digital journeys that drive guest engagement and satisfaction across the RWS ecosystem.
Key Responsibilities:
1. Loyalty App Experience & Feature Ownership
- Responsible for the overall performance, user experience, and content strategy of RWS’s non-gaming loyalty mobile application features, ensuring it functions as the primary touchpoint for customer engagement: from onboarding to point tracking, tier progression, rewards catalogue, and surprise-and-delight mechanics.
- Support and contribute to loyalty programme strategy to foster customers’ sense of belonging, drive repeat visits, and build community stickiness.
- Drive overall app engagement, including app analytics, uptime, ...