Job Description
Amazon PPC Brand Manager
Take full ownership of advertising performance across our supplement brands. This is not a basic PPC operator role; we need someone who understands brand scaling, profitability, and consumer behavior in the health & wellness space.
The ideal candidate is analytical, strategic, and experienced in managing Amazon PPC for supplement brands.
Key Responsibilities
- Manage and scale Amazon PPC campaigns (SP, SB, SD) across supplement products
- Develop and execute data-driven PPC strategies focused on growth and profitability
- Optimize campaigns for ACOS, TACOS, ROAS, CTR, and CVR
- Perform deep keyword research, search term mining, and competitor analysis
- Structure campaigns for ranking, scaling, and efficient spend allocation
- Launch and manage new supplement products with proper ranking strategies
- Continuously test bids, placements, c...