Job Description
FIELD MARKETING senior manager, FIELD MARKETING – CASA (Shared service)
JOB SUMMARY: The Senior Manager, Field Marketing leads Account Managers and/or Coordinators focused on developing marketing strategies for the properties within a geographical area or portfolio of hotels, with special emphasis on Digital Marketing. Coaches, trains and provides guidance to Account Managers as they design the annual strategic plan for the hotels in their portfolio and also works with Revenue Management and Sales Area leadership to ensure alignment with Area priorities and needs.
Under the leadership of the Director Marketing, this individual works to ensure program operations are aligned with continent strategy and to ensure stakeholder buy in and satisfaction. This includes identifying partnership and local activation opportunities, crafting destination campaigns, development of presentations, and helping to develop action plans to improve stakeholder satisfaction. T...