Job Description
POSITION SUMMARY
Vistage is seeking a strategic, data-driven, and hands-on Senior Manager, Lifecycle Marketing & Database Activation to lead and evolve our lifecycle marketing strategy across email, CRM, SMS, and automated engagement channels. In this critical role, you will oversee the development and execution of full-funnel lifecycle campaigns that drive awareness, engagement, lead nurturing, conversion, and retention.
This role requires a highly collaborative and growth-oriented leader with deep expertise in HubSpot, marketing automation, database activation, and campaign optimization. You will lead a talented in-house lifecycle marketing team while also serving as a player-coach — someone equally comfortable developing strategy, building reporting frameworks, troubleshooting technical issues, and jumping directly into campaign execution when needed.
You will partner cross-functionally with teams across Sales, Editorial, Events, Marketing, IT, and exter...