Job Description
To lead the hospitality and lifestyle brand strategy and guest experience development for RWS, with a primary focus on building, defining, and elevating brand identity and presence across all touchpoints. This role will champion the creation and implementation of compelling brand narratives that connect with guests and reinforce RWS’s position as a standout destination.
This role drives strategic brand positioning, concept development, and systemization of hospitality and lifestyle brand assets, ensuring every venue and guest interaction consistently reflects and strengthens the core brand values. The focus is on unified brand storytelling, creating distinctive brand experiences, and fostering strong brand ownership throughout the organization.
Job Responsibilities
1. Hospitality & Lifestyle Brand Strategy & Positioning
- Define and drive unified hospitality and lifestyle brand positioning for RWS
- Develop clear ...