Senior Manager, Marketing Optimization, Consumer Solutions

Labcorp is a leader in diagnostics, drug development and healthcare innovation. Across every role, we harness data and AI to work smarter, move faster and create breakthrough solutions that improve health outcomes for people. With our global scale and deep expertise, you'll do meaningful work, grow your career and make a real impact. Together, we're improving health and improving lives.

**Senior Manager, Marketing Optimization, Consumer Solutions**

Labcorp is seeking a Senior Manager, Marketing Optimization, Consumer Solutions, to join our team in Burlington, NC or Durham, NC.

**Responsibilities:**

+ Lead Labcorp OnDemand’s cross-channel optimization, attribution, and marketing data science strategy in support of enterprise growth and acquisition objectives.
+ Build, deploy, and operate marketing data science models, including attribution, media mix modeling, LTV, bidding enablement, and revenue forecasting.
+ Ensure ongoing validation, calibra...