Job Description
Role Overview
We are looking for a seasoned B2B Product Marketing professional to drive positioning, messaging, and go-to-market execution for our healthcare solutions aligned to the US market. This role partners closely with product, sales, and cross-functional teams to translate complex capabilities into compelling, value-driven narratives.
Key Responsibilities
Product Positioning & Messaging
- Develop and refine clear, differentiated, and value-based positioning for products and product portfolios
- Translate complex product capabilities into client-ready messaging focused on outcomes, cost efficiency, and operational impact
- Ensure consistency across product families while tailoring messaging for distinct buyer personas
Go-to-Market & Launch Execution
- Support end-to-end planning and execution of product launches and enhancements
- Own launch timelines, a...