Job Description
JOB SUMMARY
The Senior Manager of Marketing Performance will play a critical role in advancing Marriott International’s Marketing Return on Investment (ROI) global agenda and strategic marketing effectiveness initiatives. This role will help build and orchestrate best-in-class marketing performance capabilities that enable smarter investment decisions, optimize marketing effectiveness, and drive sustainable growth across the enterprise.
This role is responsible for designing, planning and executing Marriott International's marketing measurement capabilities, including marketing mix modeling (MMM) to improve marketing efforts and optimize business outcomes (., improve short-term revenue and long-term brand building ROI). The role requires translating complex analytics into clear business recommendations and influencing decision-making across a highly matrixed, global organization.
The ideal candidate will have experience with marketing and measurement...