Job Description
As a Senior Manager, Paid Social you will be the primary architect of our Paid Social strategy. You will help build a program rooted in incrementality, omnichannel lift, and algorithmic efficiency. You will lead a team responsible for our Paid Social campaigns (Meta, TikTok, Pinterest etc), integrating MMM insights into tactical execution, and leading data-driven optimizations to drive business growth.
This is an on-site position (Monday through Thursday) based out of our Chicago, IL office with the flexibility to work remotely on Fridays.
A day in the life as a Senior Manager, Paid Social...
Lead Paid Social strategy across all major publishers (Meta, Pinterest, TikTok) including campaign planning, segmentation, algorithmic bidding, creative and test ideation
Oversee programs day to day including mix, targeting, creative and a rigorous testing roadmap to ensure spend aligns with business goals
Utilize advanced algorithms, automat...