Job Description
Talasha has been mandated to hire a Sr Manager- Performance Marketing (Amazon Ads) for an Amazon reseller that is the marketplace leader for more than 600 sub-categories. This is a role that will own the Performance Marketing P&L on Amazon USA and will supervise performance marketing & category teams
Responsibilities-
- Build & own a robust performance marketing strategy for amazon PPC campaigns in USA (amazon.com)
- Deliver the ROI/ROAS targets & own the performance marketing P&L
- Partner with the leading marketplaces to create competitive Joint Business Plans, DSPs, etc
- Brief the creative team with a strong conversion lens, translating data into sharper hooks, formats, offers and audience angels
- Run structured, always-on AB/B testing across audiences, placements, creatives, bidding strategies, landing pages & promotional constructs
- Build and maintain a liv...