Job Description
Role Overview
We are looking for a
growth-driven, digitally native leader
to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can
blend data, creativity, AI tools, and consumer understanding
to build a high-performance, full-funnel ecosystem across D2C and marketplaces.
Key Responsibilities
1. Performance Marketing & Growth
Lead and scale performance marketing across
Meta, Google, YouTube, and emerging platforms
Own
budget allocation, CAC, ROAS, and LTV optimization
Build and execute
full-funnel strategies
(awareness → conversion → retention)
Drive continuous
A/B testing
across creatives, audiences, and landing pages
Identify growth opportunities across
new channels and formats
2. Social Media & Content Performance
Work closely with content teams to
build ...
We are looking for a
growth-driven, digitally native leader
to drive end-to-end performance marketing and digital growth for Ed-a-Mamma. This role goes beyond media buying—it requires someone who can
blend data, creativity, AI tools, and consumer understanding
to build a high-performance, full-funnel ecosystem across D2C and marketplaces.
Key Responsibilities
1. Performance Marketing & Growth
Lead and scale performance marketing across
Meta, Google, YouTube, and emerging platforms
Own
budget allocation, CAC, ROAS, and LTV optimization
Build and execute
full-funnel strategies
(awareness → conversion → retention)
Drive continuous
A/B testing
across creatives, audiences, and landing pages
Identify growth opportunities across
new channels and formats
2. Social Media & Content Performance
Work closely with content teams to
build ...