Job Description
Overview
The Senior Manager – Product Marketing and Brand at Axonect is responsible for leading the Product Marketing and Creative functions to drive product awareness, adoption, market positioning, sales enablement, and brand consistency across all customer and market-facing touchpoints.
This role is accountable for developing and executing go-to-market strategies, product marketing campaigns, technical and sales collateral, case studies, thought leadership content, analyst recognition initiatives, partner co-marketing programs, and global event marketing. The role will also lead the creative function, ensuring the development of high-quality visual, digital, video, web, campaign, and brand assets that support Axonect's business growth objectives.
In addition, the role will contribute to relevant areas of Marketing Strategy and Operations, including brand architecture, marketing performance tracking, budget planning support, governance of...