Job Description
Full Time
Atlanta, GA, US
Tucker, GA, US
Job Purpose
Manage the full life cycle of a large portfolio of bakery ingredients (icings, fillings, and glazes) / products (cookies, cakes, pies, and muffins+), including new product development, ongoing product maintenance and optimization, and product discontinuation. Support development of product and category growth strategies, selling stories and materials, product trainings, and competitive landscape reviews. Represent the Product Marketing team in cross-functional initiatives supporting business health and growth.
Essential Functions
+ Manage the product lifecycle of assigned portfolio categories: new product development, ongoing product maintenance and optimization, and discontinuation
+ Become a market expert in owned product categories: understand and apply market-relevant trends and competitive knowledge to portfolio management
+ Help ensure product marketing activitie...
Atlanta, GA, US
Tucker, GA, US
Job Purpose
Manage the full life cycle of a large portfolio of bakery ingredients (icings, fillings, and glazes) / products (cookies, cakes, pies, and muffins+), including new product development, ongoing product maintenance and optimization, and product discontinuation. Support development of product and category growth strategies, selling stories and materials, product trainings, and competitive landscape reviews. Represent the Product Marketing team in cross-functional initiatives supporting business health and growth.
Essential Functions
+ Manage the product lifecycle of assigned portfolio categories: new product development, ongoing product maintenance and optimization, and discontinuation
+ Become a market expert in owned product categories: understand and apply market-relevant trends and competitive knowledge to portfolio management
+ Help ensure product marketing activitie...