Job Description
Job Summary
Overall responsibility for ongoing management of the product portfolio, formulating, managing and executing product and proposition strategies for target segments based on robust and in-depth analytics, insights and customer segmentation.
Accountability: Product Strategy and Planning
- Remain abreast of current industry standards locally and internationally to identify opportunities to enhance our Product sets, i.e. ensuring that product standards/offering meet or exceed industry and competitor standards
- Evaluate emerging market opportunities and determine how we can leverage the initiatives at a wider Group level.
- Ensure that regular assessment of the market and competitor offerings are undertaken
- Drive and direct product gap analyses as well as the establishment and management of product lifecycles
- Develop product strategies to grow revenue to gain market share aligned to the business str...