Job Description
Develop and maintain strong brand identity across all stores and digital platforms. Plan and execute festive wedding promotional and retail marketing campaigns. Drive showroom footfall and customer engagement through strategic marketing initiatives. Manage social media campaigns, digital ads and online lead generation. Oversee creative development including catalogues, jewellery shoots, videos and campaign creatives. Coordinate exhibitions, influencer collaborations, PR activities and store events. Track campaign ROI, marketing budgets and performance analytics. Lead and manage the marketing team, agencies and external vendors.
Qualifications
- Bachelor’s degree in Marketing, Branding, Business Administration, or a related field.
- 4+ years of experience in branding and marketing, preferably in jewellery, luxury retail, fashion, or lifestyle industries.
- Strong understanding of retail marketing, digital marketing, and customer engagement strategies. <...