Job Description
Responsibilities:
- Develop and implement marketing strategies to promote beauty and cosmetics products in the FMCG industry.
- Create and execute marketing campaigns to drive brand awareness, customer engagement, and sales.
- Manage and optimize digital marketing channels, including social media, websites, and email marketing.
- Collaborate with cross-functional teams to develop marketing collateral, such as brochures, product descriptions, and packaging.
- Conduct market research and competitor analysis to identify trends and opportunities for product positioning and differentiation.
- Stay updated on industry trends and consumer preferences in the beauty and cosmetics industry.
- Coordinate and participate in marketing events, trade shows, and product launches.
- Analyze marketing campaign performance and provide insights for improvement.
- Manage relationships with external agencies, vendors, and ...