💼 Full-Time Position

Senior Marketing Insights Manager

🏢
Maple
📍 toronto, on, Canada
📍
Location
toronto, Canada
📅
Posted
June 05, 2026
⏰
Type
Full-Time
🎯

Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

Position

Senior Marketing Insights Manager – Lead how we measure, understand, and improve marketing performance at Maple.

Responsibilities

  • Design and Own Marketing Measurement Systems
    • Build scalable frameworks that measure full-funnel marketing performance in partnership with the Data and Analytics Team.
    • Establish and evolve advanced media measurement (attribution, incrementality, MMM) to better understand channel contribution, optimize budget allocation, and inform long-term investment strategy.
    • Develop and operationalize predictive models that enable personalized marketing at scale, improving conversion, retention, and lifetime value across channels.
    • Oversee the development and maintenance of dashboards, KPIs, and channel infrastructure that guide decision-making across the organization.
    • Champion a user-centric approach to insights, ensuring metrics reflect behavior across the full custom...