Job Description
The Senior Marketing Manager will lead regional marketing for ARC-EX in Europe, driving awareness, demand generation, and therapy adoption. This role is responsible for translating global strategy into impactful, insight-driven regional initiatives and supporting commercial success through close collaboration with Sales and cross‑functional teams.
Responsibilities
- Develop and implement the regional strategy to raise awareness and generate demand, grounded in deep customer insights and analytics.
- Adapt the global brand strategy to reflect regional insights, including segmentation, targeting, positioning, and messaging.
- Develop and execute a regional marketing plan to drive promotional, channel, and sales strategies.
- Build strong relationships with the sales organization (direct and distributors) and develop supporting materials, including brochures, videos, animations, presentations, and product and competitive briefs.