Job Description
The Senior Marketing Manager is responsible for the overall management of the brand and the achievement of both short- and long-term sales and brand objectives within the assigned market or region. This role leads strategy development and partners with local marketing teams to execute campaigns that increase market share, strengthen brand awareness and reputation, enhance customer experience, and drive business growth.
Marketing Strategy Development
- Market Research:
- Develops the annual research plan based on business requirements; validates research briefs and ensures the quality and relevance of resulting action plans
- Market Adaptation (Brand & Menu Strategy):
- Leads the integration and consolidation of market-specific adaptations for brand positioning, product strategy, and overall customer experience framework; engages stakeholders to secure alignment and approval