Job Description
About the Job:
- Job Title: Senior Marketing Manager (Trade & Consumer Marketing)
- Department: Marketing
- Reports to: Marketing Director
- Work Setup: WFH with occasional onsite meetings
- Employment Type: Full-time
Role Summary:
The Senior Marketing Manager (Trade & Consumer Marketing) leads integrated brand growth by driving both trade marketing excellence (in-store + key account programs) and consumer marketing (demand generation, campaigns, and brand building). This role owns the development and execution of market-ready plans that increase sell-in, sell-through, and share, while strengthening brand equity and customer loyalty across channels (modern trade, general trade, pet specialty, and e-commerce, where ap...