💼 Full-Time Position

Senior Marketing Specialist, B2B

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BEATHCHAPMAN (PTE. LTD.)
📍 singapore, singapore, Singapore
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Location
singapore, Singapore
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Posted
June 14, 2026
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Type
Full-Time
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Full-Time Opportunity: This is a permanent, full-time position with a competitive package and real career growth potential.

Job Description

The Client is a reputable Healthtech firm. This role reports into the Head of Marketing and Communications.

Job Responsibilities

  • Design and execute demand generation and account based marketing (ABM) strategies aligned to customer segmentation and transformation maturity

  • Curate the regional demand generation and account-based marketing (ABM) strategy across operating markets, including Southeast Asia, Hong Kong, and India, ensuring alignment with the firm’s growth priorities and market-entry strategies.

  • Translate customer segmentation and transformation maturity frameworks into practical, well‑sequenced demand campaigns.

  • Plan and manage multi‑channel engagement programmes for enterprise and public-sector buyers with long, complex sales cycles.

  • Develop and maintain strong account-level understanding for priority enterprise and institutional accounts.

  • Map ICP, key buying ...