Job Description
Qualification: MBA CTC 18 to 25 lacs PA Competencies: Experience: 5-12 years, with 3-4 years in digital & social media marketing Prior experience of managing ATL, Social/Digital media, PR is a must Experience in Brand Management, preferably Bridge to luxury Fashion and Lifestyle Brands / Malls Role & Responsibilities: Key Responsibilities: Plan and execute annual/monthly marketing calendars aligned to business goals Drive integrated campaigns (offline + digital) with a strong premium/bridge to luxury positioning Conceptualize and execute events, brand launches, and in-mall experiences to boost footfall Manage tenant relationships and drive brand participation and sales-led promotions Lead social media, influencer collaborations, and performance marketing for reach and conversions Drive PR, media partnerships, and communication strategies Manage creative/digital agencies and build strategic brand alliances Enhance customer experience and support loyalty initiatives Coordinate cross-fun...