Job Description
ACG_3499_JOB
Our client, a global publisher and developer of mobile games and apps, is seeking a qualified candidate to join their firmCampaign Execution & Optimization
Performance Operations: Strategize, implement, and oversee paid media initiatives across major networks (Facebook, Google, TikTok, etc.) for various games.
Continuous Refinement: Perform daily and weekly audits to enhance User Acquisition (UA), engagement, and brand awareness metrics.
Testing & Scaling: Execute rigorous A/B testing frameworks to identify and scale high-impact campaign configurations.
Granular Analysis: Evaluate data at the campaign, ad set, and creative levels to maximize return on ad spend (ROAS).
Resource Planning: Propose and synchronize monthly campaign goals, KPIs, and budgetary allocations with individual game leads.
Multidisciplinary Synergy: Partner with Creative teams for asset iteration,...