Job Description
Overview Prepare and execute marketing and brand building strategy and to attain given top line and bottom line targets through development of requisite marketing mix. Key Responsibilities Ensure achievement of top line and bottom line targets through providing marketing planning, support and execution. Ensuring optimal utilization of resources of Market research agencies, Advertising agencies and Media Agencies. Identify research needs, evaluate Market Research proposals and to implement and control necessary actions emanating out of research. Conduct primary and secondary sales analysis. Competition / consumer, Media and Profitability tracking. Formulate long term and short term strategy objectives and prepare incremental plans for marketing and brand building and to execute those plans. Development and implementation of marketing mix elements in line with Business/ Marketing Plans. The elements would include: Communication Strategy (including advertising) Promotional Plan (Consumer ...