Job Description
Our Client, a Digital Media company, is looking for a Senior Program Manager for their Remote location. Responsibilities:
+ Tracking Architecture & Implementation:
+ Mobile Attribution (MMP) Leadership: Drive the end-to-end implementation, maintenance, and upgrade strategy for the AppsFlyer SDK across iOS and Android applications.
+ Manage deep-linking architecture, postback configurations, and attribution logic.
+ GA4 Migration & Event Strategy: Lead the comprehensive rollout of GA4 across web and app environments.
+ Partner with marketing stakeholders to define High-Value Actions (HVAs) and collaborate with engineering to instrument these events accurately.
+ Taxonomy & Schema Governance: Develop, document, and enforce rigorous instrumentation standards.
+ Own the centralized Data Dictionary (via tools like Avo, Iteratively, or internal wikis) to ensure absolute consistency across all landing pages, product fl...
+ Tracking Architecture & Implementation:
+ Mobile Attribution (MMP) Leadership: Drive the end-to-end implementation, maintenance, and upgrade strategy for the AppsFlyer SDK across iOS and Android applications.
+ Manage deep-linking architecture, postback configurations, and attribution logic.
+ GA4 Migration & Event Strategy: Lead the comprehensive rollout of GA4 across web and app environments.
+ Partner with marketing stakeholders to define High-Value Actions (HVAs) and collaborate with engineering to instrument these events accurately.
+ Taxonomy & Schema Governance: Develop, document, and enforce rigorous instrumentation standards.
+ Own the centralized Data Dictionary (via tools like Avo, Iteratively, or internal wikis) to ensure absolute consistency across all landing pages, product fl...