Job Description
Description
As a Senior Retailer Marketing Manager, you will lead the development and execution of co-marketing initiatives in partnership with key retailers to drive e-commerce growth. You will be responsible for building, driving alignment around, and executing high-impact, strategically-driven campaigns that maximize Retailer marketing budgets that produce sales growth for both parties.
Key Responsibilities
+ Stakeholder Management: Serve as the face of the company for assigned retailer accounts, collaborating cross-functionally with Business Development (brand) and the retailer POCs, along with the Product, Creative, Media, CRM and Finance teams to align plans with business objectives
+ Co-Marketing & Campaign Execution: Lead seasonal activation campaigns (tentpole and micro-moments) leveraging CRM, paid media, and incentive channels. Partner with the creative team to develop assets that represent the brand and retailer brand. Partner with media...
As a Senior Retailer Marketing Manager, you will lead the development and execution of co-marketing initiatives in partnership with key retailers to drive e-commerce growth. You will be responsible for building, driving alignment around, and executing high-impact, strategically-driven campaigns that maximize Retailer marketing budgets that produce sales growth for both parties.
Key Responsibilities
+ Stakeholder Management: Serve as the face of the company for assigned retailer accounts, collaborating cross-functionally with Business Development (brand) and the retailer POCs, along with the Product, Creative, Media, CRM and Finance teams to align plans with business objectives
+ Co-Marketing & Campaign Execution: Lead seasonal activation campaigns (tentpole and micro-moments) leveraging CRM, paid media, and incentive channels. Partner with the creative team to develop assets that represent the brand and retailer brand. Partner with media...