Job Description
Key Responsibilities:
• Develop and execute paid search campaigns on platforms like Google Ads, Bing Ads, and Search Ads 360.
• Analyze and report on campaign performance, identifying trends, and opportunities for optimization.
• Manage budgets, bid strategies, and targeting settings to achieve the best possible ROI.
• Continuously optimize ad copy, keywords, and landing pages to improve campaign effectiveness.
• Be able to collaborate with other digital teams (SEO, display, social) to ensure integrated marketing strategies.
• Stay up-to-date with industry trends, search engine feature updates, and best practices.
• Present campaign performance results and insights to clients regularly.
• Ensure paid search strategies align with clients’ broader marketing and business goals.
• Strategic Planning and Implementation:
• Develop and implement strategic SEM plans and campaigns in collaboration with in...